Hi, I’m Tram!
I'm a product designer based Brooklyn, NY. I started my career on the service and sales side of tech, where I learned why people adopt products and became a champion for the user. Now, I channel that customer empathy in unpacking complex problems as a product designer.
Attentive Mobile
Signup Form Design Service
In this project, I worked on a project to explore ways to improve the onboarding process for new clients by enable better self-serve design solutions.
HubSpot
CRM Settings
The HubSpot CRM is the data layer that powers all of HubSpot’s tools. In this project, I tackled an information architecture problem: Admins users were struggling to find the tools they needed to structure their data, and HubSpot teams were struggling to find a place to put new CRM settings.
Leveraging concept testing, top tasks, and qualitative feedback, I worked cross-functionally to improve the organization of CRM settings.
HubSpot
HubSpot Record Form Editor
The HubSpot CRM is the data layer that powers all of HubSpot’s tools. As a product designer on the CRM, I found that nearly all of my projects involved working cross-functionally and with other product teams due to the vast reach of the product. In this project, I demonstrate how leveraging cognitive walkthroughs helped foster collaborate between two product teams.
HubSpot
Logging emails with HubSpot Sales
The HubSpot Chrome sales extension enables salespeople to efficiently manage sales engagements conversations from their Gmail inbox. In this project, I led the research and design of the usability improvements to the way salespeople track and log their emails in the extension.
HubSpot
Increasing HubSpot Sales Activation to 60%
The HubSpot Sales extension enables salespeople to manage their sales conversations directly from their email. We saw that users who tracked an email with this free tool were 20% more likely to upgrade to a paid account than those who did not. In this project, I worked cross-functionality to define activation for new signups and experimented with an onboarding flow to increase the metric.
HubSpot
Designing a Text Editing Platform
Content creation is a shared task across many of HubSpot’s customers: Salespeople draft emails to their prospects, marketers create landing pages to promote a campaign, and service reps write help articles to help their customers. In this project, I created unified the text editing experience across all of these users by creating a text editing design system used by 20 HubSpot product teams.